Trust
Editorial standards
How we write and maintain public pages on meddle.com.au — accuracy first, Australian English, healthcare-appropriate tone.
Accuracy
Structural SEO pages must reflect real product data: opted-in practices, real locations, and live match stats when sample thresholds are met. We do not publish unclaimed listings or fabricated suburb coverage.
Australian English
Public copy uses Australian English (organisation, personalised, specialised) and healthcare language appropriate for patients, referrers, and clinic operators.
Updates
When product definitions change, we update methodology, schema, and page templates together so stats and claims stay consistent across the site. Blog and tool content must reinforce the structural taxonomy — not chase volume for its own sake.